Free tool
Profit Margin & Markup Calculator for Online Sellers
Free profit margin calculator for online stores. Enter cost, fees and shipping to see profit, margin and markup, and the price you need for a target margin.
Profit per sale
28.50
Margin
57.00%
Markup
132.56%
Price for target margin
35.09
About this tool
Margin is profit divided by selling price. Markup is profit divided by cost. Mixing them up is the most common pricing mistake in online stores. This calculator includes payment fees and shipping so you see real profit, and tells you the price needed to hit your target margin.
How to use it
- Enter your product cost and selling price.
- Add marketplace or payment fee percentage and shipping cost.
- Read your profit, margin and markup, and set a target margin to get a recommended price.
Frequently asked questions
What is a good profit margin for ecommerce?
Many stores aim for 30 to 50 percent gross margin, but it depends on the product and ad costs.
What is the difference between margin and markup?
Margin is profit as a share of price. Markup is profit as a share of cost, so markup is always higher.
Does it include fees?
Yes, enter a fee percentage and a fixed shipping cost.
Planning an online store or SaaS?